Lead generation

So - you've got a website (or maybe you're just thinking about getting one). What next? You need to drive traffic to it and get those visitors to do something on there! Either they call you off your home page or they fill in a quick contact form (a call-to-action). In order to get visitors to your website you will need to do some of advertising. That could be leaflet-drops (for a local service or trades person for example), or Google Ads (Pay Per Click advertising) or Search Engine Optimisation (SEO). With our system, these actions will generate leads for you. These leads (enquiries from people) will be automatically entered into your CRM or Client Relationship Manager. You can also manually add your own leads, or you can do a bulk upload using a Microsoft Excel™ spreadsheet. These leads will remain there for you, even if your computer's hard drive packs up!

Repeat business

Now you have a leads database, you can compose an elegant fully HTML (that means with pretty pictures and formatting) email campaign to send out to your entire list. Our system makes this process very simple and even allows you to pre-schedule your campaigns to go out in 3 months (or 3 years) time! Sending these campaigns is a fantastic way of building customer loyalty. Let's just take a simple example:

You run a hairdressing salon. You know that Mrs. Jones came in for "a blue rinse and set" last week and she usually pops in every 2-3 months. Why not send her a nice, friendly email (automatically) reminding her that you have a free appointment for her next month and there's a new stylist coming in etc. Maybe you would like to offer her friends and family a 5% or 10% off voucher if they come to you instead of the salon up the road?

The possibilities are endless! You may run a garage or vehicle servicing business. MOT reminders? Service reminders? Special promotions? 10% off brake pads? Pre-winter safety check and service? You get the picture!

You are building customer loyalty and it costs you virtually nothing compared to what you can gain.

Bespoke marketing packages

We offer a number of bespoke marketing packages. We can tailor one to fit your exact requirements and budget. To take advantage of this excellent business-building tool, speak to us today.